Today is the age of spectacular, Hollywood-esque video games, where video game culture has gone mainstream and where video game ads are even seen in movie theatres. As such, it can be difficult to appreciate the novelty of Sony’s ad campaign for Final Fantasy VII (FFVII) in the months leading up to its 1997 release.
The Force is strong with this one.
From 1999 through 2005, the Star Wars franchise enjoyed a resurgence in, if not popularity, pop culture saturation. George Lucas finally delivered on the long gestating prequels. The quality of those films has been endlessly debated. But in the midst of all of this Star Wars media blitz, a surprise was waiting:
Star Wars: Knights of the Old Republic.